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DOWNLOAD CASE STUDY Profile: For travelers in the Star Alliance of global carriers — airlines such as Air China, Scandinavian Airlines and Air New Zealand — access to a high-quality passenger lounge is a luxury that has come to be expected. That’s why ... Keep Reading
‘At the Touch of a Button’: 3 Uses of Pushbutton Notification to Improve Sales, Customer Satisfaction
Somewhere in the history of advertising, a bright agency exec (think Don Draper or Peggy Olsen here) first used the phrase “at the touch of a button.” Here’s betting the phrase worked to sell whatever they were advertising, and here’s why: People love the ... Keep Reading
